Who Does Article Marketing?
We should start by defining article marketing. Wikipedia defines Article Marketing as “a type of advertising in which businesses write short articles related to their respective industry.” These articles are published across the Internet. They will also contain contact and reference information about the author. When distributed freely, a well-written article with good information will draw new customers and augment the authoras standing in the marketplace.
The answer to aWho Does Article Marketing?a is simply the intelligent business person. It should be clear to any person with some business savvy that their job is to make their name and their product recognized by as large a number of people as they can.
Letas look at yahoo.com as a perfect case of article marketing. You will find articles detailing various products or discussing various newsworthy items. The links take you to advertisements and a closer look shows that the articles are also ads. They are always trying to sell something.
Other great examples of Article Marketers are the Vacation Rentals and the Time Share industries. With the Internet they are able to post articles that talk about their business and the properties they have for rent or for sale. They can flood numerous websites and blogs with links to all their offerings.
Bloggers are the latest fad to come out in the last few years. For example, the World of Warcraft game has grown a tremendous following since it is a virtual world evolving on its own. The game continues to be played at all times. It has a vast following of loyal fans and numerous fan web sites to help promote the game.
The genius of this is that Blizzard who produces the game gets free advertisement, links to their sight and self promotion from dedicated fans who blog about the game. Think about, instead of spending money on marketing everything themselves, they have their dedicated fan base do it for free. This is an ultimate example of successful Article Marketing.
Dell is another good example of a corporation who benefits from Article Marketing. Articles talking about Dell computers and hyperlinks to Dellas newest deals can be found all over the Internet. Each and every article represents a great piece of marketing.
In closing, remember the intelligent business person in the one who does Article Marketing. They are the ones who realize that advertising is extremely important and article marketing is extremely effective. A good article marketing campaign will result in a massive increase in sales.
Every serious site owner must take a look at article marketing. This is simply creating contents and submitting these to article directories.
You are dead on Justin. A smart content provider is an article marketer and a content providerall-in-one. The good content sprewads the word and your expertise far and wide.